11/20/2023 0 Comments Boom boom chicken flavorsIt is expected that the expansion of such services will double the sale growth of fried chicken at The Pizza Company. Chick-A-Boom chicken will also be available for sale as dine-in and take-away at The Pizza Company at more than 220 branches across the country, giving customers easy access to all the combinations of Chic-A-Boom. Chic-A-Boom will also be in Chiang Mai, Pattaya, Khon Kaen, Nakhon Ratchasima, etc., from 27 January 2022 onwards. ![]() For only one month on January, 15 Chic-A-Boom pop-up stores will be launched in Bangkok. The first "Chick-A-Boom Pop-up Store" in Thailand was set up to meet the demands of consumers looking for a new experience. ![]() Panusak Suesatboon, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited related that The Pizza Company's December launch of "Chick-A-Boom", a new fried chicken brand, had been very successful with a lot of attention from consumers. Anyone can experience the delicious taste from 27 January 2022 onwards. This provides a dining experience of unlimited fun for Gen Z consumers who love new challenges and experiences. These are paired with 7 types of secret sauces and a monthly surprise secret recipe sauce to keep interest spiced up. Fried chicken fans get to experience the surprising taste of American style fried chicken, which overcomes previous limitations by highlighting a variety of exotic and unique flavors. The Minor Food Group Public Company Limited continues to roll out Chic-A-Boom Pop-Up Stores in 15 Bangkok and upcountry locations, as well as offering it as a dine-in and take-away experience at 220 branches of The Pizza Company nationwide.
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